We are selling and planning and developing "Pink Hanairei" and "Pink Soy Sauce" using vitamin-rich "beets" produced in Tottori Prefecture. Beets are a member of the same family as spinach, and are called "Kaensai" (meaning "flame vegetable") because their roots and leaves also turn red. We are developing new products targeted at women and new services that meet regional revitalization measures and customer needs, such as the concept of "Tottori, a town where you can become a noblewoman.